How to Make More Sales On Instagram in 5 Steps?

Instagram tutorials

Being an e-merchant, you have no other option than to take Instagram seriously, as there are giant potentials lying within it for selling and for reaching out to your audience.



The days when Instagram was the home of selfies and food photos only, are long gone now.
You can’t imagine how you could be efficiently present on such an interface as an online store operator? No problem, that’s exactly why we prepared this article.

Here you can learn everything about how you should start building your Instagram profile, how to make guides to the posts, how to organize your activities, even what at all (and when) you should post.

We’ll show you a set of valuable tools that will make you an expert at using Instagram, with analytics and with thinking ahead.

In the following we’ll talk about the below topics:

• How effective is Instagram in selling?
• 1) Build (and optimize) your profile
  • Have a good profile photo
  • Write a good introduction
  • Link one of your relevant pages
• 2) Post pieces of content!
  • First step: analyse your competitors
  • Second step: choose the visuals
  • Third step: post regularly
  • Use the hashtags
  • When to post?
• 3) Publish advertisements
• 4) Find content ideas. A little help with that:
  • Storytelling
  • Set free your creativity
  • User generated content
  • Behind the scenes…
  • Live streams
  • Introduce influencers
  • Organize prize competitions
• 5) Automate what you can, organize everything else
• Never use stock photos
• You can do this

How effective is Instagram in selling?

According to the data of L2, among all of the social media sites, the proportion of the browsing visitors converting into customers is the highest on Instagram. In addition, the potential clients are also more willing to deal with the brands than on other platforms.

90% of the biggest brands of the world operate an Instagram profile. They don’t need to grab every tool they can, they use it simply because it’s really efficient.

It’s no wonder: 60% of the platform’s users learn about new products, new offers from here, and 75% of them are even encouraged to take some actions because of those (even if not necessarily to purchase but to share or to browse further).

Forecasts show that the interface will grow by at least 27 million active users compared to the current half billion by 2020 – and that’s only a conservative estimate.

You can see now that you simply can’t leave Instagram out of your strategy.

Or if you do so, your competitors will take advantage of all the opportunities you’ve left untouched.

1 ‒ Build (and optimize) your profile

The first step is that you make your potential customers follow you at all. In order to direct them to your profile from other interfaces, you have to be a brand that’s most probably worth following on this interface in the first place.

However, most brands don’t put enough energy into the maintenance of their profiles.
This is what you should pay attention to:

Have a good profile photo

Your logo for example should work fine, most companies choose that. Message match is excellent, it’s easily recognizable – if you don’t choose your logo, it still should be some kind of an image that can be easily linked to your brand.
You will also make your visitors become more committed like this – the average users come across a brand seven times before converting. And seeing the logo, the brand more frequently, will help them on that path.

Write a good introduction

Fill in the bio part as well: it should be clear from the text who you are exactly, what you’re dealing with, and the style should match the style of your brand’s overall communication.

You may as well include some major values in your introduction, moreover, you can even use emojis if you see fit. These are especially capable of capturing attention.

When choosing the name, you should make sure to select something that can be found easily: the user name should preferably match the brand’s name, or it should be similar to it as much as possible. If it’s long or complicated, you can make it shorter, of course.

Link one of your relevant pages

You have the chance to redirect your followers to a given page from your profile. In order to decide which one you should redirect them to, you have to ask yourself the following question: what would I like the visitors of my profile to do?

Obviously, it would be best if they purchased something from you right away, but that’s unlikely to happen. On the other hand, if you have a blog posting interesting pieces of content, or a video channel for that matter, feel free to direct them to those.

2 ‒ Post pieces of content!

You continuously have to pay attention to the content that you publish – they should preferably transmit the same visual elements, the same message. But this is too important a question than to leave it just like that, so let’s see in detail what you have to do.

First step: Analyse your competitors

At first you should examine who, among your competitors, are active on Instagram, and what kind of content they post. Analyse who the most successful are among them, and which of their pieces of content resonate most with the audience.

It’s also worth finding out how they direct the audience to their Instagram profile. From a webpage, from Facebook, or from a newsletter for instance? Do they manage to recruit the appropriate audience with their technique?

In case you don’t have any competitors, monitor similar companies that operate on similar markets. Follow them as well. They don’t necessarily have to be your direct competitors in order to learn a couple of useful practices from them.

By now, you may already have a set of ideas, however, your content has to be unique. You don’t want to be someone like a competitor, you want to stand out from the crowd. In order to achieve this, you should follow a different path that also fits in the communication of your company.

Second step: choose the visuals

It’s aesthetics that’s most important on Instagram.

If people get to your profile and see that you upload confusing and chaotic images that don’t have much in common, they differ in style, in message, in meaning, there’s a great chance that they won’t follow you.

You have to maintain a stable standard, and you need to find your own style to be able to do that. Choose the colours (colour theory can help you with that, which we have already written about in detail earlier), the filters, decide what kind of photos you’ll upload, what kind of content you’ll share.
Whoever opens your profile, should experience this style in the very first moment. If your brand has an already established image, you shouldn’t have major difficulties creating this.

You should elaborate a branding guide that will help you in your work (or the work of the social media manager responsible for Instagram for that matter) in the future.

This should include the following:

• What type of photos should you post? What should figure on them and what shouldn’t?
• What kind of visual appearance do you want, what kind of filters do you use?
• What colours do you work with?
• Images of what sizes do you upload? (1080 x 1080 pixels is the recommended size.)
• What kind of fonts do you use in the images?

Third step: post regularly

Here as well, just like in case of all of your communication channels, you’ll have to find the frequency that’s not yet annoying but which ensures continuous presence for you.
The biggest brands post on average 1 or 2 times a day.

What to post? : The sports brands for example usually work with content of inspirational type, for other users quotations, posts about entertaining everyday life, or even educational content may work. Begin with the types of your posts that are the most successful on other social interfaces, and visually transfer the spirit of those to Instagram.

It’s also important that you don’t forget the analytics. Iconosquare is a great tool for the analysis of Instagram. With the use of this, you’ll get a better insight of whether you’re going in the right direction.

You’ll have to monitor the following aspects in the first place:

• Which are the most successful posts
• Which trigger the most interactions
• How many followers do you gain or lose within a given time period

You should get the useful data in an easily understandable way on the interface, then you can fine-tune posting based on those. You can prepare monthly reports, you can analyse the individual posts, your reach.

You’ll receive data on how you can optimize (for example what kind of filters are worthwhile for you to use), and you can gain quite useful data on your followers as well.

After a couple of months of posting, when your follower basis is big enough, these data will be very useful.

Use hashtags

The best way to increase your visibility on Instagram is with the use of hashtags (besides entangling users with larger follower basis, but we’ll discuss that later).
No matter how good content you publish, your audience will not find those by themselves, unless you use the appropriate tags, because the users search for preferred pieces of content and profiles based on those.

Why do they work so well? 

Because Instagram’s search engine is used extensively. Obviously, you should analyse which hashtags are worth using in a given field – there are free online tools for that, which work similarly to as if you were using keyword research. You enter a keyword and the service offers you a set of relevant hashtags that will bring you higher visibility.

Don’t use only the popular hashtags. Use the names of your brands as well, and create new hashtags that your audience will be able to use later. When you organize some kind of a game or an event, in other words, if there are some topicalities that can be tied to you, try to spread these and that will also increase your visibility and the commitment of your audience.

Iconosquare is a great tool for that, especially that it can be used with free registration as well.

When to post?

Iconosquare’s data will precisely show that to you, still, we can present you some findings based on the general statistics that you can start working with.

The most active period is the weekend, from Friday until Sunday. And the most active period within the day is at around 5 p.m. This shows that Instagram is most busy after working hours.

But you’ll have to test your own audience yourself: if you target young people specifically, or members of a given profession, you may as well get completely different data than these.

3 ‒ Advertise on Instagram

Fortunately, owners of the platform realized early how great a tool they had created for the online merchants. For this very reason, they introduced Instagram advertisements, which have ever since been quite efficient in increasing visibility, in generating traffic and in collecting leads.

It’s also an important fact that while the users of Facebook and of other social interfaces become immune to advertisements with time (which is why native pieces of content are increasingly popular on Facebook currently), no major effects of this can be felt on Instagram. The reason for this is that the emphasis here is still on creativity, on aesthetics, yet on interfaces where photos are posted, those who post (and advertise) relevant and good pieces of content can be identified at the very first moment.

In order to achieve success on Instagram, your advertising purposes have to be clearly defined. Purposes of the content advertised on Instagram may typically be the following:

• Directing traffic to the webpage
• Having mobile applications downloaded and installed
• Having videos viewed
• Increase of a post’s reach
• Conversion on the webpage (in case of product advertisement)
• Increasing visibility

You can see that Instagram, and advertising on it, is suitable not only for simple brand building but for direct selling as well.

By the way, there are three types of these advertisements:

• Photo
• Video
• Carousel

The last is less recommended, because the message intended to reach the user when using a carousel is typically not focused enough, however, it’s still more efficient on Instagram than if you placed one on your webpage. (We’ve already written a thorough analysis of that, we strongly recommend you to read it.)

It’s best to have a completely focused message:  You present a single product (even if you use a carousel, you present the same product, only in different ways), you use a single, very specific call-to-action, and the link takes those who are interested directly to the product page.

The first step of optimization in ecommerce is always to get rid of the annoying factors that may discourage customers from conversion. If you advertise several products at the same time, or if the CTA is either too general or not clear enough, any of those can quite significantly reduce the conversion rate, especially on an interface as simple as Instagram by default.

Speaking of simplicity: make purchasing from you as easy as possible. If the purpose of a given piece of content is in fact to make people get to your product page and buy the product, you should make sure to eliminate all unnecessary steps.

In case you have a specific offer, the link (simple, preferably shortened and customized) mentioned in the bio (introduction) should lead to a very simple landing page with a specific message, where the users will find the same message as they did in the advertisement, and of course the same visual elements as well. (In this case, message match is of vital importance in terms of visual elements as well.)

4 ‒ Find content ideas. A little help with that:

We are sharing some general advice with you right away, before giving you any hints.

Don’t try selling immediately on Instagram: don’t post images, photos with your product in them simply in front of a plain white background. Place it in some kind of a real-life situation, present how it makes the life of the customers easier, how it’s made, how it’s used, what problems can be solved by using it, and so on. Selling can come after that.

Storytelling

Introduce an evangelist, a loyal customer who succeeded in solving one of his problems with your help. Or introduce someone who works for you. Present the important (and interesting) milestones of the company’s history.

It’s the story that’s important: storytelling is one of the most powerful weapons in your hand.
Let the users feel that they have something to do with the story, that they could even be its star, because that’s what you can create subconscious connection, sympathy with.

Set free your creativity

Think about how creative solutions can be realized with the help of your products. How can they be used “unintended”, how can that be made interesting?

If you can’t invent something like that yourself, ask your audience. Or you can organize a game for that purpose (more about that later). Ask them to send in creative photos and display those on your interface together with their stories.

And that brings us to another type…

User generated content

Social media content, created by your users, for free.
It plays a major role, as the audience loves when you provide them the opportunity to play, to appear, to show off. And it brings you free content and very high reach, since everyone is happy to share such posts.

Of course, the posts have to have something to do with you. The brand, your products should be included in them somehow, so that those who come across them know that they are related to you, as this is how you’ll benefit from it even more (in addition to it facilitating the commitment of your already existing audience).

 

Behind the scenes…

How is the daily work going on at your company? Yes, you’ll have to tell a story about that as well, but you may as well do something interesting in addition: you can provide insight into workflow processes and events, which your audience could not see otherwise.

You allow exclusive experience like that, and make your brand closer and more informal to them, as you reveal your “secrets”. That’s a great tool for trust building.

Live streams

You organized an event? Or you’re simply participating in one? That’s a perfect opportunity to turn your audience on.

The reason why live streams are so popular is that because a lot of people who don’t go in person to such an event, would like to be present in mind and spirit, or at least learn about the most interesting happenings.

Take photos, chat and share all that’s interesting, they will hang on your every piece of content. Obviously, you should make sure it’s a relevant event, which has the most chance of capturing their attention.

Introduce influencers

This is practically the same category as the interviews on blogs. Take an influencer with a lot of followers, who is also interesting for you, and present him on your profile in a way that the piece of content is connected to you as well.

They will also be happy to share these, and your audience will be enthusiastic about them. It’s not by chance that influencer marketing is so efficient on Instagram: followers of the various celebrities can get incredibly enthusiastic when they see their favourites somewhere.

Organize prize competitions

Instagram is an excellent interface for organizing different prize competitions.
There are multiple reasons for that:

• You can perfectly promote it with influencer marketing.
• Reach of user generated content is huge.
• You can present the prizes straight away.

Of course, before starting organizing, you should set your specific goals, and formulate your call accordingly, in a very precise way.

What would you like to achieve?

• To direct users to your product page or landing page?
• To have more followers?
• To reach more people?
• To make one of your hashtags spread all over?

It’s also important what you offer in return. The present should be valuable enough to make the users start posting or sending in pieces of content that can be associated with your brand, you’ll have to reward their efforts.

Tips: Exclusive products of limited edition, last pieces, prizes that relate to celebrities and influencers will work well for example.

Don’t forget to reward the participants either: at least you should republish the best posts, introduce and celebrate the winner, ask questions from him, post as he receives the prize – use the power of storytelling.

A great tool, Wishpond can make organizing the competition for you a lot easier. By using hashtags, you can follow the potential winners, the winner among the posted images may be the one that receives the most likes on your Facebook page or even your webpage. (Like this, you can easily promote the game for higher reach on other interfaces as well.)

5 ‒ Automate what you can, organize everything else

Since you have to continuously provide high quality content, posting daily can become quite exhausting. Sometimes you forget it, sometimes you don’t have anything to publish, or you run out of ideas…

So it’s a good thing to always make enough pieces of content in order to set up a reserve for such cases.

Tip: Open Canva and start creating pieces of content based on the predefined hashtags. Take the photos made by a professional photographer or those among the product photos and other snapshots that are good enough to use them on Instagram, then change them to match the profile’s spirit.

You can even preschedule these posts you prepared in advance, and it’s a good thing if you do so. Just like Buffer on other interfaces, in this case it’s Later that will make your life easier.

Unfortunately, the tool is not capable of posting instead of you, you’ll need to continue to use the application for that, but it superbly keeps track of when, what and how you will need to post, and thus you’ll never forget about the details either.

As we have already mentioned, regularity is quite important. For this reason, a content calendar is never a bad idea. And if you make such a thing, it’s worth varying the content types described above: ten product photos should not come one after the other, the different categories should vary at an enjoyable pace, so that you serve the needs of every member of your audience.

Interactions are also important: Instagram is a social networking platform after all. You’ll have to answer the messages and comments here, too, just like you have to do so on Facebook.

Of course, not 24 hours a day – you should rather organize this activity, choose 30 minutes within the day when you deal only with responding to the reactions and answers that came in. Thus you’ll “move” your brand closer to the audience, you’ll show your human face and will make them more committed.

Letsell.It application represents a sort of bypass.

Even though Instagram API doesn’t support automated posting, you can still advertise your products through this application. In exchange for a small fee, you can reach an audience through them, who you were unable to get to earlier. It’s also a useful function for chatting with your customers, which will lead to higher conversion as it improves user experience.

Never use stock photos

If you want to be successful, you should immediately forget about using photos from stock image sites.
It’s the unique and relevant pieces of content that are successful on Instagram.

Tip: Just like in case of the photos displayed on the product pages, here I also advise you to hire a professional photographer if necessary. It will be more expensive, but the results will justify that the unique and high quality images perform better and make more profit for you.

(By the way, hiring a professional photographer is not at all as expensive as you would think so. By calculating with 1 or 2 posts a day, you can have content of even several months created relatively cheaply, provided you prepare everything right for the shooting in advance.

Stock photos represent one thing to your audience: that you weren’t willing to invest any energy into showing the best visual content you can on an interface where that’s all that matters in the first place. Why would they follow you then?

You can do this
If you use all these tips, you won’t have difficulties in creating a great Instagram profile, and building not only your brand but increasing your income as well.

The key, like many times, is simplicity:

Once you’ve laid down some ground rules, the rest will almost take care of itself.
Follow our pieces of advice and tips, use the tools mentioned here, exploit the various content types, and I guarantee you’ll become a more successful e-merchant.

by Gábor Imre
Source

Instagram tutorials

How to promote effectively your ecommerce business (with zero budget!)

Your online shop is finished. You have built it – but are there any visitors coming? Well, this depends on how good a job you will do with promotion. By building a professional online shop, by offering the best products in it, and by optimizing it and starting to produce content, you have done only the first steps.



That is because you also need to let your target market know about all this. If nobody knows about how great blog posts you write, what kind of problems you solve with your products, you will not rank high on the hit lists of the search engines either (since you will lack user feedback, which is the most valued by Google).
Therefore, in the following, we will give you a complete guide to what techniques you can use to promote your brand, your products and your content: from social media to link building.

What we are going to talk about:
How to take advantage of social media?

• Tips for all channels
• Online store on Facebook
• LinkedIn: professional content on a professional channel
• YouTube: you can capture everyone’s attention with videos
  • Youtube SEO
  • What kind of video content is it worthwhile for you to make?
• Twitter: start a discussion!
• Pinterest: your interactive catalogue
• More images! ‒ Instagram
  • How should you use Instagram?
• The unexploited Tumblr
  • Choose a specific topic
  • Tumblr and SEO

Ecommerce store and search engine marketing: how to rank high?

• Use the price comparison sites
• Place yourself on Google Places
• SEO for your online shop
• Monitor the analytics
• Optimize for mobile devices
• Get ratings

Link building: turbo charge SEO, be visible, attract organic traffic

• Ask for ratings of your site!
• Include your link in your signature
• Mention your brand wherever you can
  • Bloggers and opinion leaders

Promotional ideas that need no budget

• Give something in exchange for shares
• Try viral content
• Affiliate marketing: take advantage of resale
• Make use of the power of content

Final conclusion: promotion is not expensive but it is hard work

How to take advantage of social media?

Tips for all channels

Before going through in detail how you can exploit each channel the most efficiently, there are some tips that you should keep in mind in all cases:

• Your introduction should be short and straightforward.
• Always include the link of your online shop in your bio.
• Use your logo and the image colours as your profile photo, thus you will provide a consistent experience for the consumers.
• Never spam.

Online store on Facebook

Let’s start at the beginning: your own, personal Facebook profile can also be used for the promotion of the ecommerce store, but if possible, you should not change your profile to one that simply shares all products from the shop. After a while your friends will scarcely look at them or click on them, most probably many of them will even block you.
The personal profile should be left personal: share posts that are really relevant there. Of course these can be a couple of relevant products that you think your friends would also like, or they will find interesting for some reason, or maybe testimonials of other friends – posts, tweets, etc. –, media articles you are proud of, and so on.
In addition, you should share photos, comment, make the impression that there is still a human being sitting behind the monitor and not a script that would like to shove off purchases its own friends’ throats.
However, you should not spam the official Facebook page of the online shop completely with products either.
A few years ago, if you followed a page on a social media site, you had a good chance of seeing the majority of its posts on your Timeline. These times are over, access of company pages are much lower now, pages try to show posts to the users that they will more likely get into interaction with, like them, comment them, and so forth. Links of products are seldom like that.
Consequently, if you have no money, you should share content on your page that your target audience might find interesting.
If for example, you are selling knitting thread, you have to ask yourself: what is relevant and what the audience is interested in? Not the products themselves but rather the various patterns for example. Guides that show how they should implement their hobby projects. Creative and original ideas. Personal stories about how some complicated pieces were made.
Indirect promotion can bring much better results. Of course, in the meantime you can share products or even sales deals as well. The goal is to have as many followers finding your pieces of content interesting as possible, because this way you will be present on more pages – so instead of having only a couple of people seeing the hundred products that you post daily, hundreds of people will see one, which has a greater chance of selling.
Facebook is also an indispensable tool even if you do not have money for advertising when it comes to B2C, in other words to communication deliberately aiming at the customers: according to the data of Hubspot, 70% of the companies are capable of acquiring clients from this channel.

LinkedIn: professional content on a professional channel

The function of LinkedIn: is completely different in case of a business. Even though the operating principles are similar, it is not at all like Facebook: it is an interface where professionals contact each other, share professional content and it is primarily used for networking, for relationship building.

So forget about advertising your products with its help.
Try broadening your network instead. Use it to search for people who can help you with promotion (for example opinion leaders, at whom you can publish guest posts in a popular, relevant blog).
It is also worth joining different groups that are relevant: having discussions with those who do business in a similar field and collecting experience and looking for groups where your target audience discusses their problems – and offering solutions for them.
You can share status updates here as well, but we suggest that these are very relevant and valuable pieces of information: LinkedIn is not the ground of the memes, but rather an interface where the professionally irrelevant posts cannot become popular, therefore, you should choose a completely different strategy than in case of Facebook.

YouTube: you can capture everyone’s attention with videos

YouTube offers amazing potentials for any online shop even if there is no budget for advertising and if you do not want to promote your products directly.
This is because sales can be superbly boosted with various types of creative content that you can use later on the pages of the estore as well.
Also see our article: 11 product page improvement tips for more conversions
Such content may be product tests, guides (how to use a product), or even videos demonstrating tips and tricks (Did you know that you can do that with the product?).

Youtube SEO

The most popular video sharing website is operated by Google, so it is natural that you can take advantage of the opportunities lying within search engine optimization as well. For this you need to make sure to

• incorporate the most important expressions, keywords into the titles of the videos,
• to make unique and informative descriptions to the videos, in which long-tail and LSI keywords are preferably included as well,
• have a link in the description leading to the page of the product you are presenting, and mention it in the video as well that the link is there: click-through is useful in link building,
• use tags to lure the users browsing the videos to yourself,
• measure how long videos your audience like to watch and make yours accordingly, so that more people watch them,
• place links within the video as well.

The very relevant and popular YouTube videos may even appear on the first page of the search result list of Google, of course with photos – without having to pay even a dollar for this high rank that will instantly attract attention.

What kind of videos should make?:
It depends primarily on the target audience of your online shop what kind of content they will be interested in.
Educational: present visually how a given product is made, how it should be used, how eventual problems should be corrected – or what it’s good for in the first place. The point is to provide valuable information to those who might be interested in the product.
Problem solving: Guides in which you show how the target audience can solve a problem, for instance by using your product.
Expert interviews: videos that may reach the professional audience.
Product demonstrations: Videos that show and sell the product in an entertaining and useful way, not like advertisements.

Twitter: start a discussion!

Twitter can wonderfully be used for increasing your visibility on the market and thus building your brand: initiate discussions that activate or shake up the audience, build them around different themes or topics.
You can address particular users (opinion leaders for instance) with a message. You can ask open-ended questions that your audience will enthusiastically answer. You can monitor the discussions relevant to you, thus collecting valuable information on what kind of problems your audience has, how they try to solve them, in what style they are communicating, and so on.
And you should possibly share interesting, creative and relevant content on your own channel, just like in case of Facebook: preferably something that encourages to interact in some way.

Pinterest: your interactive catalogue

Visual elements have the leading role here:

About Pinterest:
People share posts on Pinterest that primarily delight, that apply visual gags or that transmit information in the form of infographics for instance.
This is a great interface for the ecommerce store to even make a catalogue from its products – an interactive, aesthetic and shareable catalogue.

You can make full product pages here as well, with advantages, functions, prices in addition to the photos.
It is worth creating a separate board for the testimonials and user opinions as well, which may be popular among the sharers and can strengthen the trust for your company.
You can even organize competitions here: you can ask the users to share certain pieces of content, to use the appropriate tags and hashtags and thus make you and your products popular in exchange for some sort of a prize.

More images! ‒ Instagram

Instagram is the interface where you can transmit the feeling, how it feels using a particular product. Without your shares, looking like advertisements, you can promote your products by motivating people to buy them.
An estore selling clothes can brilliantly use this interface and simply put their models into ordinary real-life situations and shoot them together with the products, thus putting them discreetly in focus.
The popularity of Instagram is increasing, and that is for a reason, since it is a very simple tool for you to document your everyday life, to create the modern version of the photo album – and your online shop can also make use of that.
The aim is to publish photos that trigger positive reaction and that can easily become widespread – motivating, inspiring thoughts and visual elements are especially popular.
It is quite important that you use hashtags correctly, because this is the most effective way of increasing visibility on Instagram.

How should you use Instagram?

• Publish positive, inspiring messages and product images, even with watermarks (which preferably should not spoil the user experience), to make your brand visible like that as well.
• Run competitions, prize promotions if the users mark their photos with your hashtag or if they are shot with your products for instance.
• Test your audience: you can post a couple of times a day, but activity depends also on what kind of audience you want to communicate with.

The unexploited Tumblr

You cannot only increase visibility and share content easily on Tumblr, the interface is also remarkably suitable for link building. Marketing on Tumblr is similar to that on Instagram, the difference is that it builds on simple messages and mainly on visual content.

Choose a specific topic

Blogs on Tumblr are usually very specific, and you should also make your own content flow thematic.
It is recommended for you to make at least 10-20 posts in advance, so this way you can strengthen the topic, build the content base, just like in case of a blog where it is also advisable to upload some posts in the database in advance.
This way you can make the users who have found you for the first time follow you more easily, because they do not see only a vague sharing from you, but they will know that you publish regularly.
The microblogs that are run here are plain and simple, and content-dominated. Uploading works just as easily as in the case of Twitter.

Tumblr and SEO

The platform can assist you in ranking as well. If you use the search terms and the valuable content smartly, you can easily rank high on the search results pages.
You can also display links on your product pages and include them in your other pieces of content, thus – and with the shares – strengthening the link profile of your ecommerce store.

Ecommerce store and search engine marketing: how to rank high?

We have already mentioned some practices on how you can reinforce your position in the search engines with the help of social media sites. Now we are giving you some tips on what else in addition to those can help you to rank even higher on the search lists.

Use price comparison sites

Sites that help the users find the products they are looking for at a lower price are exceptionally popular nowadays everywhere around the globe. Products that appear on these sites will have a greater chance of ranking high, regarding that these sites generally rank extremely high.
There are free as well as “paid” sites where you have to pay for appearance: Google Shopping, Price Grabber or for instance Shopzilla and Amazon Product Ads are like that.
Try which one works best for you, but once you find the good one, it will most definitely be a profitable investment since you can generate more purchases with more organic hits.

Place yourself on Google Places

Google Places offers an opportunity for every business to create their own pages that will also appear among the local hits on the search results pages of Google.
Of course it is a question what an ecommerce website should enter as location since in the majority of the cases there is no physical shop behind it.
This may be the location of the warehouse, of the PO box, or even that of the operator: the point is to have an existing page, because this way if somebody searches in an online store in, say, Manchester similar to yours, they will have a greater chance of landing at your site.

SEO for your online shop

Recently, we have thoroughly analysed search engine optimization of product pages of your online shop, for which reason, we will only shortly touch upon that topic now.

If you want Google and other search engines to give preference to you over your competitors, it is not enough for you to use the appropriate keywords.

• You have to fill your pages with original and relevant and unique content.
• You have to provide the metadata, while paying attention to long-tail keywords as well.
• You have to use multimedia content, too: as we have already mentioned it at the section on YouTube, videos tend to rank high.
• You have to pay attention to your link profile: who links to you and from where, and you also have to avoid black hat techniques, techniques that are banned by Google.

Monitor the analytics

By simply integrating Google Analytics you can monitor a great deal of indicators that will help you make your pages more effective.

Some tips you should pay attention to::

• Bounce off rate: if it is too high, it means that your offer is not ideal for the audience that arrive on your page – or you do not communicate the offer correctly on your page. In such a case it is worthwhile for you checking whether you are channelling the visitors well, and whether you are transmitting the appropriate message.
• Exit rate: site abandoners are those who stay on your site, even read the offer, but they do not convert in the end. If there are many people like that, maybe your offer is relevant but it is not convincing enough – there may be problems with the sales text, or even with the structure of the site, because it may also be that ordering from you is simply too complicated. (In such cases it is worth making a heatmap test as well.)
• The most popular pages: monitor at which pages the most organic visitors arrive, where conversion is the highest. Consider these pages as role models, and place these in focus in your communications channels if you want to maximize your income.
• Customer behaviour: examine how the visitors arriving at your site behave. How many pages they view during one visit, how much time they spend on each page, where they click, on which part of the page they exit.

You can read more about the indicators that you should monitor here: What to measure in ecommerce analytics and how to improve results?

Optimize for mobile devices

Only those pages have a chance to rank high among the search results that are mobile-friendly: they are displayed on the smart devices in a way so that their use, the navigation and the content view is comfortable, obvious and quick.
Additionally, you also need to make sure to mobile-optimize your content: if the users search on a given product type, your videos, posts and product pages should come up on the hit lists.

Get ratings

When describing product page SEO, we mentioned how important it is to use customer ratings. These appear as continuously updated content, but even Google may display them directly (for example in the form of stars or numbers) on the search results page right under the title, this way they can strengthen your position and increase the trust of your customers in you.

Link building: turbo charge SEO, be visible, attract organic traffic

Link building is a very important technique, even today: it has just become somewhat more complex, as it is content marketing that ensures its fuel nowadays. If you produce valuable content witch is shared, that will help you reinforce your link profile. If you force your links into link catalogues without placing unique, relevant content next to them, Google will punish you: it is that simple.

But how can you urge people to talk about you?
We have already talked about social platforms: Google has monitored social shares and its algorithm appreciates if loads of people publish your posts.
A piece of good advice:
Even though the number of active users of Google+ is much lower than that of the other similar social sites, Google values higher the shares appearing here (since it is their own service), and it even displays them on the search results pages.

Ask for ratings of your site!

This is not about testimonials this time: look for professional forums and ask the experts to rate your site, to provide an opinion about it.
On one hand, you can get a great deal of useful information about what else you should improve, how you can further optimize your site to be able to provide better user experience and realize higher conversion rates.
On the other hand, your link will also appear and if you are lucky, the respondents will refer to your site as well when they give advice.
And these references will be very powerful as they will appear among a great deal of unique and relevant pieces of content, on powerful sites.

Include your link in your signature

In case you are active on professional forums or on social media sites, where your signature is also displayed under your posts, your comments, you should by all means incorporate the link of your ecommerce store into it: every single appearance will be represented in your link profile and thus will make it more powerful. In addition, in such cases this will always happen with the involvement of individual content.
It is not only your main page that you can support like that: you may also link relevant content that the users will actually click on, like for example a hook-in product targeted at the given audience, for instance an e-book.

Mention your brand name wherever you can

This is not exactly a link building technique, still, it is useful for you in search engine optimization. Google will value it as well, if your brand name appears multiple times in relevant context, because of Latent Semantic Indexing (LSI) in the first place, which helps the algorithm of the search engine to build a synonym dictionary and to understand better what certain expressions, names imply in a given context.
If you are selling on Amazon or on eBay, you should definitely display your brand on your product pages, in the product descriptions! This way you can connect your brand with the products in the minds of the customers as well, and perhaps they will search on you directly the next time.
Always give your shops operated on such sites the same name that your own separate website has, and you should use your logo as well, and try to provide a consistent experience: preferably even with design elements and content as well.
And if your brand happens to be mentioned somewhere on the web without there being a reference to you, ask the owner of the publication to make that for you, give him a reference that you would like to see displayed on the page.
If he is reluctant to do so, you might as well offer him a mention yourself in exchange. (There are tons of tools available online for free that you can use to follow brand mentions, which will even notify you when a new mention appears, like for example Google Alerts.)

Bloggers and opinion leaders

Contact content providers with already established audiences and offer them your own content, or ask them to co-operate with you in some way that could be advantageous for both of you. Even a couple of hyperlinks on their highly visited blogs may be extremely precious for you, your link profile benefits a lot from it and it may also bring a lot of visitors for you at the same time.
You can make yourself more visible with guest blogging as well:
You can publish professional articles on relevant sites, where the link provided by you will also be displayed next to the author (by the way, you can reinforce your personal brand like that as well).

Promotional ideas that need no budget

In case of a newly launched online shop, it is very likely that there are no larger budgets available for advertisements, or for the running of campaigns – fortunately, however, thanks to online marketing you can promote your estore even completely free of charge.


No need to destroy piggy! You can use totally free marketing tools.

Use these few tricks below and you will not have to spend a single additional dollar to become visible for the users and to increase your conversion rate:

1) Give something in exchange for social shares

Even if you do not have a budget available for that, you can always offer a product for free (unless you are selling Ferraris – but in that case you would not get your ideas from this article).
Offer the users a free product in exchange for sharing content related to you on social channels, for spreading your links, for using hashtags that can be linked to you.
Prize promotions are certainly suspicious by default for many people, for which reason it is worthwhile reinforcing the call with testimonials and user opinions, and also, you should firmly communicate already after the first promotion that the winner actually received their prize.

2) Try viral content

Content production is not for free as you have to invest time and energy in it – this, however, may amply pay off if you manage to make some kind of a viral content that people will share even without compensation.
In such a case, you will provide the experience or the value in exchange for the share: a calculator, with the help of which people can calculate some things that are important to them (these are popular in case of financial products for example), or some sort of a funny, amusing, entertaining tool or message.
You have to be realistic about what may go viral. If your target market is narrow, you should not expect the number of shares to be several hundreds of thousands: it is enough if a lot of people will get to know your name in the professional community, within the relevant target group, or if you appear on the platforms and forums that are significant to you.

You can promote your ecommerce store with methods that don't cost a dime. Click To Tweet

3) Affiliate marketing: take advantage of resale

In case you do not have money for advertising, outsource dissemination. Create a distributor programme, within the framework of which you give a certain percentage of the turnover stemming from actual purchases to those who realised the sale.
From developer point-of-view, there are several different solutions for the implementation of such a programme: it is worthwhile for you to go over the guides of your ecommerce store to see what kind of ready-made solutions you can utilize.
Why is this useful for you? Mainly because no immediate expenses are involved: you may give up on part of your turnover though, but you generate traffic at the same time, and later, when you will already have a separate budget for advertising, you will need much less effort to make your previous customers convert again. Besides, more people will get to know your name and you can acquire valuable partners.

4) Make use of the power of content

Content marketing on a higher level may require a significant separated budget, however, at the beginning you can do it yourself, in which process the social media channels detailed above will assist you: that is because with their help you can spread your range of content for free.

What sort of content can you easily make even if you are a beginner?

• You can shoot videos that you upload to YouTube, in which you give tips, present your products etc.
• You can write blog posts in which you sell your products with storytelling, you write guides, detailed professional material, or analyse trends for instance.
• You can create infographics (there are free solutions available online for that, you can choose from a great deal of templates on the appropriate pages), and you can share them on Instagram or on Pinterest.
• You can publish a press release, in case you start some kind of a sale. If you formulate that interestingly enough, you can easily win a few important appearances for yourself.
• You can disseminate your content with influencer marketing: you can approach opinion leaders, industrial experts with some of your nicely elaborated materials and with a little luck you might as well get some shares – and a great deal of new visitors thanks to that.

Final conclusion: promotion does not need to be expensive but it is hard work

You do not have to despair even if you have launched your online shop just now: you can shortly obtain followers, shares, visitors and finally customers without spending a single dollar on any sort of campaign.
But this does not mean that you do not have to think about launching a campaign. Online platforms and tools offer an inexhaustible amount of possibilities for promotion, but you have to use these consciously, and at the beginning, until you can outsource such work, you have to invest a great deal of working hours in the production and promotion.
This is not at all a problem because later you will know exactly which indicators you have to monitor, what makes a piece of content good and whether sharing and communication go well: in other words, you will have a better insight on the work processes.
In the meantime you should start making use of the two-way communication on the web, take part in the discourse and actively steer the discussions in your favour.

by Gábor Imre
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