20 Terrific Twitter Tips and Tricks

Throughout this blog you’ll find tons of Twitter tips and tricks to help you take your Twitter marketing to the next level.

In this post I share 20 Terrific Twitter Tips and Tricks to help you get more followers, more retweets, and all around better results on Twitter.

Enjoy the post and if you do please share it with your followers on Twitter! 

1. Pin a Compelling Tweet to the Top of Your Profile

Pin a tweet and you will be instantly adding more exposure for of the best tweets you’ve made recently.

Ideally this should be a link that promotes a core element of your business or brand.

I often use the pin feature to highlight a recent blog post or a piece of visual content I’ve shared recently.

You can do this by clicking the triple dot icon in the bottom right of a tweet and selecting “Pin to your profile page” as can be seen below.

2. Keep Your Tweets Short

To maximize the potential that your tweet is engaged with leave enough room for someone to include “via @YourUsername” if they

This often happens when someone wants to share your tweet and decides to copy and paste your tweet and give you credit for the original tweet.

3. Use Multiple Links In Your Bio

In the bio field on Twitter you have 160 characters to describe yourself.

Since 160 is not a whole lot of characters I keep my bio brief and include two links to my Facebook and Instagram pages.

Make sure you use http:// at the beginning of your links for these links to be clickable.

I’ve noticed these links are not active on the Android app but they do work on the PC web version.

4. Use The Three Most ReTweeted Words

The three most retweeted words are “You,” “Twitter,” and “Please.”

So please use you often when tweeting to your Twitterfollowers and you’ll be good.

5. Add a Period or Exclamation Point to Your Mentions

This will send them as tweets and will be seen by all of your followers.

Mentions that start with @ have limited reach and will only be shown to the person you mention and people who follow you both.

6. Participate in #FollowFriday

There are few better ways to build good will with someone than by recommending that everyone follow them.

To get the best results with this don’t just throw down a bunch of names, highlight one profile per tweet, and let people know why they should follow the person you are recommending.

7. Upload Images Directly to Twitter

Images uploaded directly to Twitter are 94% more likely to get retweeted.

I’m not saying you shouldnt upload images to Twitter using other services, like Instagram.

But if you want to maximize your reach uploading directly to Twitter will give you more exposure in the news feed and this gives you a better chance at getting engagement with your tweet.

8. When In Doubt Help People Out

Sharing helpful and useful content never goes out of style.

Share content that helps other people and you can’t go wrong.

Some link shortening services enable you to promote yourself while sharing other people’s content so you can maximize conversions while helping your followers.

9. Be Mindful of What Your Favorite

Your favorites show up in your followers timelines so only favorite content that truly resonates with you.

10. Create and Curate The News

80% of retweeted content is about news.

It’s hard to lose if you’re creating and sharing compelling news.

New content falls into this category as well.

Preface your new blog posts with “NEW Post” or something along those lines to let everyone know it’s fresh.

11. Use Twitter Lists

Twitter lists are a great way to follow interesting people in relevant ways without racking up your follower count.

A strategy that has helped me create a strong Twitter network is to use lists to follow interesting tweets, and follows to create connections.

Many people follow other profiles and far fewer use lists.  Listing someone shows them that you have a keen interest in what they are saying.

A simple follow is much more impersonal.

12. Follow People Without Them Knowing It

If you want to follow someone without them knowing it, you can create a private Twitter list, add them to it, then follow their updates there.

13. Recycle Your Tweets

On average each tweet you send will only reach 2% or less of your followers.

You can easily extend your reach by recycling your tweet and posting it with a different angle multiple times throughout the tweet.

14. Make Your Images Stand Out

For your images to stand out without getting cropped on Twitter use the size 1024 x 512.

If you are sharing a square image on Twitter be aware that Twitter will only preview the middle section of the image you post.

15. Download Your Tweets

Within the “Account” section of your Twitter setting panel you can request an archive of your tweets.

Once this archive is created you will be notified with an email with the subject line “Your Twitter download is ready” so you can download it.

The download package includes a .csv spreadsheet showing all the tweets you’ve ever posted.

All 23,980 of my tweets since 2008 were included when I downloaded mine.

16. Use Twitter’s Advanced Search

Need to narrow your search?

Try Twitter’s advanced search for powerful and easy to use search features.

17. Find Tweets With Links

Want Tweets with links? Put ‘filter:links’ into your Twitter search.

18. Use (But Don’t Abuse) Hashtags

Hashtags are a great way to extend your reach on Twitter, especially when you are starting out.

To discover my best Twitter hashtag tips check out this post I wrote about How To Get The Most Out of Twitter #Hashtags.

19. Tweet on the Go

Twitter was initially designed with mobile in mind.

There is a Twitter app for every major phone platform and you can even access all the main functions of Twitter via SMS text messages.

20. Schedule Your Tweets

You might not always have the time to tweet but with a bit of planning ahead you can make sure you are always getting content out there for your twitter audience.

The Twitter tool SocialBro show you when most of your followers use Twitter so you can schedule your best content to get out when it has the best chance of being seen.

To manually schedule tweets ahead of time I recommend using Hootsuite.  You can also use Hootsuite to post to Facebook, LinkedIn and more.

To automatically get out tweets on an ongoing basis I recommend checking out the powerful Twitter automation tool Tweet Jukebox.

Feedback

These Twitter tips and tricks can help you take your Twitter game to the next level.

Author: Garin Kilpatrick is an Internet business developer, adventurer, social media strategist, and the founder of this blog! You should follow him on Twitter @Garin.

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Social Networking in Plain English

This video introduces the basic ideas behind Social Networking. It focuses on the role of social networking in solving real-world problems. It teaches:
• The role of people networks in business and personal life
• The hidden nature of real-world people networks
• How social networking sites reveal hidden connections
• The basic features of social networking websites

5 Reasons to Consider Building Your Own Community

These days, social media channels are endless (and growing!) and it can be confusing to even consider where to start between Twitter, Facebook, LinkedIn, SnapChat, Slack, StackOverflow, and more. With so many options to engage customers through social media channels online, why go to the trouble of creating your own community?

Well, despite all of the options out there to engage publically with customers and partners, and the cost and challenges of building an enterprise customer/partner community, there are actually very strong reasons and valuable opportunities that can come from building your own community. Here are what I consider to be the top 5 reasons to make the investment in building an online customer/partner community for your organization.

1. Grow a Community of Passionate Advocates

Your customers love you! But they’re also busy with their own challenges and don’t have the time or motivation to connect with you (let alone advocate for your brand!) At the same time, customers have challenges that come up with your product. And when they do, it’s difficult to know how to solve the issue or reach out and find others that could have been through the same issue and found ways to solve it. This can lead to frustration and, in the extreme, the perception that the organization doesn’t care.

Creating an online customer community helps solve both of these challenges. Customer communities give your customers a voice and a place to congregate to solve problems. When I was responsible for the SAP Community Network, I saw customers and partners solving problems in very creative ways, including:

• Asking questions about their toughest problems (with answers coming from literally around the world)
• Sharing ideas about new, creative ways to use their current technology
• Posting code snippets of new imaginative solutions they’d come up with
• Writing very long blogs filled with screenshots, code samples, photographs, and explanations of some really tough problems they’d solved using our technology
• Commenting on, liking, and sharing interesting blogs or Q&As that inspired or challenged their thoughts
• Some of the best, most interesting and valuable blogs receiving hundreds of comments from other members saying thanks, adding their perspectives, or just encouraging the author to keep going.

An online community creates the concept of a tangible “place” where like-minded members can congregate around a common topic, share ideas, build their reputation as a strong professional, meet other colleagues and experts in their field, and have a collective experience stretching beyond their physical boundaries. These are not experiences you and your customers can have purely on a public social media platform.

As the community grew, I led the effort to expand our reputation system with a full-fledged gamification system. The response was overwhelmingly positive. We saw a 400% increase in engagement activities as members saw more tangible evidence of the positive impact they were having on other members. Members enjoyed seeing their reputations growing visibly on topic area leaderboards (the SAP community has 400+ topic areas), and felt the competitive juices start to flow as they conquered the latest challenge, earned a badge, or rose to the next reputation level in the community.

And while all this was happening, we were growing a network of passionate, experienced, knowledgeable, and vocal influencers that, along the way, became advocates for the brand. By the way, when your prospective customers hear from current customers and partners, their voices are far more credible and valuable than your latest press release, paid ad, or website brochure.

What do you want your customer talking about on their personal blog or social media — the positive, engaged experience they have with you and other customer peers? Or how the last time they had a problem, they couldn’t find anyone to help them work through it? Build your community! Build your tribe!

2. Help Your Customers Help Each Other

One of the best parts of hosting an online customer community is seeing the power of unleashing the creative energy and altruistic behavior taking hold as members ask questions, answer questions, and share best practices. While I know your organization is full of really smart people, no one holds a monopoly on great ideas. Giving your customers and partners a place to congregate and share ideas can have a powerful effect on your customers, partners, and employees as they engage and learn from each other.

In addition, the power of community can have a tangible positive effect on your support resources. Think about the last time you had a question or problem with a device you use personally. For me, the first thing I do is a Google search about the problem. For companies that have established a community, the top search results are always from conversations happening in the community. Why? Because Google optimizes search based on engagement, activity, return visits, and social sharing — but we’ll get to that later.

Customers want (demand) solutions that can be easily found and are available online 24 hours a day. They don’t want to wait for business hours to call a support line, wait on hold, and then get bumped to higher level engineers when the call center doesn’t know how to solve the problem. How frustrating is that? Communities provide a place for customers to help each other. And guess what…every time a customer gets an answer from the community, that’s a problem that doesn’t find its way into your call center. The industry calls this “call deflection” and it’s a measurable financial benefit to having a community. Bonus: As your customer base grows, the community scales along with it and you have that many more smart people (not on the payroll) helping answer questions. A real win-win for communities!

3. Learn From Your Customers and Partners

Once you’ve built a critical mass of engaged customers and partners in the community, you have to be ready to listen to what they have to say! They’ll help you understand the market in ways you’ve never known before. Some of that comes in the day-to-day conversations and engagement happening in the community. But it’s also possible (and valuable) to create a space to solicit ideas from your new community.

There are a lot of examples of organizations that have asked community members to give input into their product direction. MyStarbucksIdea, Dell IdeaStorm, and SAP IdeaPlace come to mind. This is a great way to hear directly from customers and partners about their experience, challenges, and ideas for how they’d like your product to evolve.

Typically, idea areas have a way for customers to contribute an idea and then allow other community members to vote for ideas they like the best, so best ideas rise to the top. There are also ways for others to add comments to help refine the idea into something stronger. On the back end, idea systems need the ability for your product teams to be actively involved in the process by seeing what ideas are bubbling up to the top, commenting, communicating when you are evaluating an idea, and finally accepting an idea into the product roadmap for the future.

This aspect of community is another win-win. Not only does it bring new, creative ideas into the pipeline, but it can also contribute to customers’ feelings of empowerment and that the organization is listening to their ideas and concerns. One caveat — you MUST make sure your product team is fully committed to participating. The last thing you want is to ask your customers to contribute ideas and have no one on the other side listening — ouch!

4. Drive SEO to Your Website

As I mentioned, Google search algorithms (one of the most recent updates was called “Panda”, but changes continue to occur regularly) are optimized in ways that favor community sites. For example, some factors built into the Google algorithms that affect SEO rankings are also aligned perfectly with community behavior:

• Repeat traffic — a community powerhouse. Engaged community members want to check out what’s happening in the community on a regular basis
• Fresh content — another factor where community really shines. An active community can be a constant source of fresh, interesting content that cannot compare with usually limited resources of your web team
• Number of comments — blogs and forums generate copious amounts of comments, answers, and activity
• Dwell time — when you go to a company’s website, how long do you stay? Community members can get immersed in conversations, new topics, interesting blogs, etc and tend to stay on-property a long time.
• Bounce rate — the inverse of dwell time. Community members tend to hang out and don’t just come in and drop out quickly
• Social shares — you should include social sharing on all community content pages. Community members tend to be active in social and, if given the ability, will regularly share interesting content to their followers on Twitter, LinkedIn, Facebook, Slack, and other channels
• Outbound links — community members often include links to reference materials
• Facebook likes — again, social shares and likes are community gold.
• RSS subscribers — community members that care about specific topics often set up RSS feeds to watch for the regular drumbeat of new content and discussions

So what does this mean in reality? At SAP, we took on a project to optimize the community for SEO. It included both IT changes (URL formats, page tagging, etc) as well as content changes (content audit for keywords, placement, etc.). Six months after we completed the project, the community went from 400,000 unique visitors a month up to 1.5 million UMV. We were blown away!

A year later, the community was driving traffic at levels nearing the .com site — without spending a dollar on paid search or marketing programs. The web team was fascinated and we worked together to build cross connects of content between the community and the main digital property. Another win-win because the digital team got a constant flow of fresh, relevant, authentic community-generated content, while we embedded links in the community with relevant product and services content for members interested in exploring solutions.

5. Transform Your Organization’s Culture

One of the main and important constituents in any enterprise customer community is your employees. A community is a place for customers and partners to talk with each other, but they are also talking with your employees as well. Employees from the support teams, product teams, engineering, consulting, marketing, sales, and other areas should be engaged in the community. As community momentum builds, often executives choose to have a presence in the community to share ideas, write thought leadership blogs, or engage with customers and partners.

My experience with communities is that this open exchange of ideas and fluid interaction between employees, customers, and partners has the ultimate effect of transforming an organization’s culture to become more open, resilient, engaged with market trends, and welcoming of customer feedback.

I hope I’ve helped convey some of the unique engagement opportunities, culture, and value that enterprise communities can create and bring to your organization.

Other public platforms like Twitter, Facebook, LinkedIn, and StackOverflow are excellent for sharing news, acting as a front door for the uninitiated, and creating fun, engaging stories around the company and brand. However, the kind of focused, topic-led exchange of ideas, support, and sharing of best practices you find in enterprise communities is simply not possible on public channels where the cacophony of other voices creates more chaff than wheat and makes it confusing and difficult to have a real, engaged, and lasting relationship with your customers and partners.

Image credits: Nicholas Buffler, Expert Infantry, thiisbossi

About the Author
Chip Rodgers is an accomplished executive leading digital marketing, demand generation, large customer events, community marketing, social media, and growing pipeline. Chip is a passionate learner, tracking the industry and market changes and has been successful motivating teams trying new approaches to reach audiences in authentic ways. Chip has an MBA degree from the University of Chicago and an undergraduate degree in Engineering from Northwestern. A Chicago native, Chip resides in Philadelphia and enjoys time with his family, sailing, tennis, and music trends. You can find Chip active on LinkedIn, Twitter, and Facebook.

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Social Media Marketing -- How it Affects Your Business

Can you imagine the power of Social Media Marketing?

How to Drive Real Sales Leads From Social Media

Ask a marketer for social content ideas and you get a plethora of exciting ideas.

Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks).

It’s not easy to create social content for lead generation. Unlike Google, where people are actively searching for solutions, the crowd on Facebook and Twitter is mostly just wasting time (observation, not fact).

One form of content that has proven to be exceptionally popular on social is the personality quiz. 3 of the top 5 publishers on Facebook are famous for their quizzes, and by average social share count, the quiz destroys all competition. And now there is a way to couple the quiz with lead generation. To date, I’ve witnessed brands bring in over 1.2 million new leads using quizzes at Interact.

Watching all of those leads come in, I’ve developed a template of best practices for creating a lead capture quiz.

Sometimes a brand comes along and absolutely nails it using that template. Today we are going to examine one of those brands, Children’s Hospital of Los Angeles. They used a quiz to bring in 31,500 leads in one week, and we are going to look at the exact steps they took to make that happen.

Part 1: how to create an ideal lead generation quiz

1) What the quiz should be about

Before you dive into building a quiz it’s a good idea to take a step back and consider strategy. There are two strategies that I’ve seen work really well for lead generation quizzes. First is the event-based quiz, like the Dog Therapy quiz below. This quiz was launched in conjunction with a big content push promoting the Therapy Dogs that help out around Children’s Hospital.

The second method is to build a quiz based on the most important core function of your business. For example, if you are a makeup brand, it would be “Which Makeup Matches Your Style?”

2) How to write the questions

The question and answer part of quizzes is what really set them apart from static content. Here you have the ability to speak directly to every single person who takes your quiz and actually have them respond in real time. This is a unique and powerful opportunity – here are three ways to maximize the impact of your questions to build trust so more people will opt in at the end of your quiz.

• Write with personality. Speak like a normal human being, none of that “always, sometimes, never” quiz answer garbage. I conducted an experiment on 1,400 quizzes and found that using more personal pronouns in your quiz leads to more views on average. (Personal pronouns are words like I, you, we, that we use in real life). It pays to be human.
• Use images. Every viral quiz has images in it. When your questions are full of pictures, they are more fun and game-like, which makes your quiz less intimidating and helps lower people’s guard so they’ll be more likely to opt in later.
• Have 6-10 questions. An ideal social quiz falls into this length range, which allows enough time to build some rapport with quiz takers, but isn’t so long that you’ll bore people.

3) How to craft the lead capture form

“The money is in the list” rings true for quizzes too. Collecting new subscribers at the end of your quiz is the perfect way to continue the conversation started in the quiz questions and drive long-tail revenue. Here are the three essential elements of a strong lead capture form.

• Promise value. Give some sort of reason for subscribing other than just getting to see quiz results. This could be a giveaway entry, a free resource, or just personalized advice for your personality.
• Be honest about your marketing strategy. If you are going to email new subscribers once per week, let them know. If you only send out one email and then never again (which would be weird), let them know that too.
• Only ask for what you need. Just collect information that you are going to actually act on. If you never call leads, then it makes no sense to gather phone numbers, if you don’t need to know where people are, why ask for zip code?

4) How to create share-able results

Quiz results are the most important part because this is where people get a chance to share your quiz and make it go viral (the Children’s Hospital quiz was shared 15,825 times, which is why it did so well). Here are the things you absolutely must have in share-able quiz results.

• Be uplifting but don’t lie. You want to tell people they are awesome, because positive emotions get shared the most out of any sentiment. However, people will know if you are just blowing smoke, so lying is not an option. A practical way to do this is to just focus on the good things about any quiz result. For example, the result below starts with “You’re courageous and generous” – this could apply to anyone, so it’s not deceitful, but it’s also nice to hear.
• Have great images. When quiz results get shared, it’s in the form of “I got (my result)(title of the quiz)” with the image featured in the results also shared. Since images get much higher click-throughs from social sites, having great results images makes a huge difference in the success of your quiz.
• Keep it short. Quiz results should act as a teaser for something bigger. That something bigger should either be on your site via a personalized link or in your email newsletter after someone subscribes. Quiz results should be 3-5 sentences.

Part 2: How to promote on social media

Over 75% of all traffic to quizzes on the internet comes from social media sites (actually just Facebook and Twitter). There are a few tricks to how you should post your quiz content and promote it on the networks.

1) Composing the Facebook share and Tweet

The process is pretty simple. First, create an awesome photo to share that represents your quiz well. Second, write a caption to promote your quiz. Third, share the photo and caption with a shortened link to track results. Here are the actual shares from Children’s Hospital that did a perfect job of sharing.

2) Promoting using paid media

There’s a lot to promoting on Facebook, and I’d highly recommend taking a courseto really learn all the ins and outs. However, in the interest of time, here are two different ways to promote your quiz using paid Facebook advertising.

• Create a custom audience based on your existing list. Do this by uploading your existing list to Facebook, they’ll create an audience similar to your current customers.
• Target based on interests. You can select various activities that your ideal customer partakes in such as recreation and outdoor activities if you sell tents.

Part 3: How to automate lead follow-up to drive revenue

Once all the leads from your quiz are in the database, it’s time to follow-up using marketing automation and turn those contacts into cash. Here’s the play-by-play on that.

1) (Immediately send) “Thank you for taking our quiz!”

Right after someone inputs their information, you need to follow up and say “Thanks!” so they know who you are and don’t forget that they opted in. If you don’t do this, quiz takers who subscribe will forget all about opting in, and when you just start sending them your newsletter they will mark it as spam.

2) (3 days later) “Here are the other quiz personalities”

A few days after the welcome email, send out a list of all the other personalities that the person could have gotten. They are sure to be curious about this and an email with a list of all the types is a natural transition from the Thank You email to sending out other content.

3) (7 days later) “Here’s a story of the work we do”

This could be a customer case study or a testimonial. Ideally, this story is targeted to people based on the personality type your quiz recommended.

4) (14 days later) “Donate/Buy Now”

After a few weeks of sending out emails, it’s time to drive action. Children’s Hospital did this with a donation drive, but you could very well offer a product discount or a webinar signup form from here.

Now over to you

Reconciling social marketing and lead generation is not an easy task by any means. You have to change people’s mindsets from “just browsing” to “ready to buy” in an automated way.

Fortunately the quiz method we just looked at does exactly that, and delivers up leads that know and trust you. I encourage you to give the quiz a try, following this exact method and share your results in the comments below.

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About Josh Hayman

Josh Haynam is the co-founder of Interact, a place for creating beautiful and engaging quizzes that generate email leads. He writes about new ways to connect with customers and build trust with them.

The Latest Social Media Marketing Strategies

The stiff competition among brands in the market means that businesses have to learn and implement new social media marketing strategies in order to stay in business.

Why social media marketing strategies are important

Social media marketing is extremely powerful and hence, it deserves recognition by all businesses since its growth has become very rapid. For this reason, businesses should ensure that they plan on how they can implement new social marketing strategies. They should make plans for their future by learning from their past mistakes in this New Year by following a few simple tips.

Tips on how to implement new social media marketing strategies

• Review their activities in the past year- businesses should examine their past when they want to strategize their marketing plan. They should try to find out the reasons behind their poor performance or the failure of their social media marketing by analyzing their activities for the past year. Their mistakes of the past year will enable them to learn how to come up with new and better strategies.

In order to identify the reasons behind their failure, all team members need to brainstorm since this will enable their businesses to avoid repeating their past mistakes.

• Setting out new targets for the New Year- Businesses may be unable to know everything about social media in a short time because it has various small components that make it as wide as an ocean. Businesses should therefore involve many people in order to understand all the social media marketing dimensions.

Businesses should only set out targets for the New Year by planning properly and engaging the services of experts. They should have a proper strategy by using all means even if requires them to reach out to their clients or customers. Targets that are achievable within a short time are a better option for them and hence, they should set out such.

• Using personal presence to humanize social media- Marketers and companies usually make many mistakes such as that of using Twitter or Facebook to run their campaigns without considering the importance of the human touch when using social media to market themselves. They use social media to market themselves without applying the human aspect of marketing. For this reason, since people need to feel that their interaction is with a person who has a human touch and not software or an autopilot program when they visit Twitter and Facebook, they must create their personal brands of these websites. Hence, they should make people to feel that they are listening to them by building personalities.
• The exploration of all local social and targeted social networks- Businesses get ideas about the current happenings in their surroundings through social networks in their localities, towns or cities. For this reason, they should try to find the best ones in their niche.

The most important social media marketing aspect

Businesses need to combine online and offline advertising because their combination is the most important social media marketing aspect. The development of a synergy is extremely important for both online and offline advertising campaigns.

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Guest Post

Greg Michael is a known blogging expert and internet marketer for the longest time. His apt ability to convert new responses into customers gives him the fair title of a social media expert, his recent post about buy likes FAQ got maximum attention of readers.

Social Media Marketing Strategies - What You Need To Know

Like with running a marketing campaign elsewhere, you need to have a clear strategy when running a marketing campaign on social networking sites. Running a marketing campaign on social networking sites without a strategy will certainly not produce desired results. Ideally, it is the strategy that should drive your marketing campaign. Your strategy should be well thought out and be effective.

The first thing that you need to appreciate when it comes to setting your strategy is that it what will guide your marketing campaign on social networking sites. It is sort of a plan that shows you the correct path you need to follow in order to reach out to acquire as many business followers as possible in addition to driving social media users to your traditional business website. Failure to have a well thought out strategy in place simply means driving your campaign without any direction and you remain not sure on how your marketing campaign will end up.

The first step toward developing an effective social marketing strategy is in establishing your social media marketing objective. You simply will not be able to attain our marketing goal without establishing your goal. Note that your objective can be to generate new leads, increase number of followers on social networking sites, event promotion, attracting social media traffic to your traditional business website or promoting offerings.

A critical part of your marketing strategy should be to appreciate any effort (however small) your social media followers have made in sharing your marketing posts. It is very important that you employ an innovative way of appreciating your fans/followers for their effort. Use of analytic tools should allow you to ascertain successful conversions and amount of revenue you have generated.

Another critical part of your social marketing strategy should be how to measure your success. Unlike with other marketing channels, marketing on social networking sites is not for the purpose of making sales. This is so because marketing on social media sites is all about social networking. Social media users never visit the sites to shop for goods or services bit to connect with their friends. Your strategy should therefore aim at increasing awareness about your business or driving social media users to your traditional business website.

There are several ways through which you can effectively market your business on social media sites. A strategy you employ should be one that is not only cost effective but also very effective in yielding your desired results. You may need to appreciate the fact that developing an effective social marketing strategy can be a big challenge especially when yours is a small business. This is when the service of a social media marketing company becomes valuable. Although there are many such companies, you need to undertake careful search for the right company capable of developing an effective marketing strategy. Engaging the service of a company does not however mean leaving everything to the company. You need to work closely with a company you choose to engage in developing your strategy.

Promote your website or business in the largest and most exclusive Facebook groups and get maximum exposure for your business.

[http://www.FacebookMarketingPro.com]

Article Source: http://EzineArticles.com/expert/Jon_Amos/139551

Article Source: http://EzineArticles.com/8313600