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A more recent example could be found on the Facebook page for the much hyped Star Wars Sequel - The Force Awakens. The account shared a new character photo created as part of a fan-art competition, specifically Captain Phasma, played byGame of Thrones actress Gwendoline Christie. Although most fan reaction was incredibly kind to the 'bad-ass' character, one commenter quickly learnt that if you feel the need to start a sentence by insisting that you're not being sexist, it's probably best left unsaid.
On the comment thread in question, the user's post read: “Not to be sexist, but’s really hard to tell that’s female armor for me”. The team responsible for the account quickly mustered up the ideal response to the poorly thought out comment, retorting: “It’s armor. On a woman. It doesn’t have to look feminine”. The original post has since been deleted, but not before it was seen by many devoted Star Wars fans. They praised the company for offering up the perfect response to the negativity, as well as for the presentation of a female character in such a way, rather than the 'typical' female armour types seen in film.
While neither of these acts alone would be enough to ensure social media success, it is the little moves like these that can help to secure the loyalty of your audience, as well as drum up some significant buzz in the process. While I would never suggest that anyone neglects a longer running plan for their promotional material, stories like these just go to show that the most valuable weapon in the arsenal of a social media manager is a quick wit.
Author: Sam Bonson
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF
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